Unique greeting card, online exploration
Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. Their customer base grew along with their product line, which soon included calendars, stationery and gift books. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began.